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March 6, 2014

UFI Open Seminar in Asia Kicks Off in Bangalore, India

Some 150 exhibition industry professionals from 14 countries and territories have gathered in India for the ninth edition of the UFI Open Seminar in Asia. Significantly, this is the first time the event has been held in India. The seminar is being held in Bangalore and is being hosted by the Bangalore International Exhibition Centre (BIEC).
“India is one of the most dynamic, high-growth exhibition markets in Asia and the Bangalore International Exhibition Centre has long been a strong supporter of UFI," said Paul Woodward, UFI’s managing director. Anbu Varathan, CEO of the Bangalore International Exhibition Centre, added that the event would encourage the global exhibition industry “to look at India as the future destination for organizing world-class exhibitions. This will also boost industry initiatives on overall quality, customer happiness, technology and sustainability.”

UFI’s two-day seminar in Bangalore will include talks from such industry veterans as industry consultant, Jochen Witt, R.E. Rogers’ Ravinder Sethi, UBM Asia’s Executive Vice President Michael Duck and Adsale Exhibitions’ Founder and Chairman,Stanley Chu. 

Issues to be examined include the variety of challenges facing venues, building a successful exhibition business in India, social media from an exhibitor’s point of view, taking a creative approach to launching new exhibitions and many more. The program also includes an opportunity for delegates to meet and network with some of India’s trade associations covering a wide range of industries. 

Mark Cochrane, UFI Asia/Pacific Regional Manager, noted that the exhibition market in India is growing at a rapid pace. According to UFI’s research, net space sold at trade shows in India expanded by nearly 17 percent in the past five years, ahead of the regional average of 13.6 percent. "It is no surprise that there is strong interest in India from UFI’s members across Asia and around the world," Cochrane said. "UFI already has more than 20 members in India and we anticipate that number will increase in the year ahead.”

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