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October 22, 2012

IHG Uses GroupMAX Reservations Technology for Meetings, Events

InterContinental Hotels Group (IHG) has launched a new meetings and events booking tool across 23 of its Australian and New Zealand properties, giving meeting attendees an alternative way to book their hotel rooms.

The GroupMAX reservations technology, developed by USA-based Passkey, allows hotels, event planners and delegates to fully automate their group reservations process, thereby offering more convenience, greater economic value and a more streamlined meetings process for all parties.

Hosted entirely online, GroupMAX is designed for use by any standard web browser or smartphone. It is also equipped to handle various unique business needs including multiple types of events and attendees, as well as a range of booking methods, payment types, languages and currencies.

The 23 IHG properties deploying GroupMAX will be equipped with a suite of tools, including: online hotel booking, live event tracking, automated room lists, maximize event traction through automated email reminders acting as an early warning system; professional email marketing; and availing of accommodation upgrades and special food and beverage offers.

IHG is now the largest user of the GroupMAX tool in Asia-Pacific (consisting of Australia, New Zealand, Hong Kong, South-East Asia and Greater China) in terms of volume and usage with 30 properties within the company’s regional portfolio utilizing the tool.

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