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July 25, 2014

Hawaii Sees Visitor Increase for May

Hawaii's hotel industry has been dealing with declining occupancy for 12 straight months -- but no longer. Pacific Business News reported that occupancy rose 0.6 percent state-wide to 72.7 percent for the month of May, a gain inline with the 1.4 percent increase in visitors to the country. The majority of these visitors hail from the U.S., Japan and Canada.

Average daily rates (ADR) rose 3.9 percent to $218.64, while revenue per available room (RevPAR) increased 4.8 percent to $158.95. A new record was set for the month of May, with  $390 million earned in total hotel revenue, with a 3.6 percent increase in visitor daily spending being attributed to honeymooners.

Oahu's hotel occupancy rate reached 90 percent -- a 2.6 percentage-point increase from 2013 -- followed by Kauai at 75.7 percent (down 1.5 percentage points), Maui at 72.4 percent (a 2.8 percentage-point decrease) and Hawaii Island at 64.6 percent (an increase of 2.8 percentage points).

KITV reported that occupancy for luxury properties in the state grew 4.1 percent to 66.5 percent during May, while room rates reached $398.72 (up 1.5 percent). Despite this, Hawaii's economy hotels felt a 2.5 decrease in occupancy to 73.9 percent, while ADR for these properties dropped 2.5 percent to $97.15.

"Given the record highs that Hawaii enjoyed last year, the moderation in Hawaii's visitor industry was expected," Joseph Toy, president and CEO of Hospitality Advisors, told KITV. "Although room rate growth has slowed to roughly half the pace achieved through May 2013, Hawaii nonetheless ranked first in the nation in ADR."

The record highs that Toy is referring to in 2013 included all four of Hawaii's major islands, resulting in record-breaking rates and high RevPAR. Even then, 2013 saw a slight decrease in occupancy on all but one of the major islands.

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About the Author: Elliott Mest





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