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January 29, 2015

Six German Convention Bureau Partners Reach Out to U.S., Canada

In order to extend Germany’s position as an international meetings destination, the German Convention Bureau has announced that six of its partners will participate in a first-of-its-kind communications and relationship-building program in the U.S. and Canada.

Convention bureaus in Hamburg, Munich, Nuremburg, Stuttgart and Frankfurt as well as Maritim Hotels will participate in this multi-year effort spanning through to 2018.

Themes for the program will tie in with the core objectives of creating meeting experiences that are "unique, on-budget and on-strategy by offering innovation, key industries expertise, and strong value/ROI."

“The North American market is a very important one for the German meetings industry and we want to continue to create new ways to further connect with planners in the United States and Canada," Matthias Schultze, managing director of the GCB, said in a statement. “Each of the program participants has something interesting and fresh to share.”

The new program will be managed by the GCB’s North America office in New York City headed by Laura d’Elsa.

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