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May 8, 2017

Meeting Participants Up 18 Percent in Germany

Photo by Martin Barraud/OJO Images/Getty Images

Germany’s meetings, conference and events sector attracted 3.02 million events and 394 million participants in 2016, according to a new report.

According to the Meeting- & EventBarometer 2016/2017, which reveals the latest figures for trends in Germany’s events sector, the number of international delegates attending meetings, conferences and events in Germany last year increased by 18 percent compared to 2015. 32.9 million international delegates attended events, meetings and conferences in Germany, more than double the amount since the Barometer was launched in 2006.

The number of conferences, meetings and seminars has also increased by 5.6 percent, making up over half (57%) of all events taking place in the country.

These are the results of the Meeting- & EventBarometer 2016/2017, the only study of its kind examining both the conference and event sector in Germany. The initiators are the German National Tourist Board (GNTO), European Association of Event Centres (EVVC) and the German Convention Bureau (GCB).

Supply and demand remain at a high level throughout Germany’s events sector: in 2016 there were 3.02 million events with 394 million participants, a small increase in participants of 0.4 percent compared to the previous year.

On the supply side there are 7,313 event centers, conference hotels and event venues, each accommodating at least 100 people - an increase of 1.5 percent.

Conferences, meetings and seminars make up an increasing proportion of the total number of events held in Germany, having increased by 5.6 percent to 57.7 percent. Conferences have proven to be the driving force behind business trips to Germany from other European countries, making up 9 percent of approximately 12.9 million trips taken in 2016.

The Meeting- & EventBarometer 2016/2017 has also revealed a slight shift in event format: conferences, meetings and seminars are increasingly being held as large events of 1,000 participants, an increase of up to 2 percent.

Lastly through the Barometer’s data gathering efforts event organizers in Germany are reporting that they are optimistic about the future, both with regard to the bookings situation in the current year and the future development of the events market. The proportion of positive assessments about the future has increased from 46.9 percent to 59.3 percent.

Visit www.gcb.de/meba

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