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February 26, 2014

German National Tourism Board to Bring Social Travel Summit to Leipzig

Social media marketing (SMM) is becoming increasingly important for the travel industry. According to a recent study by Google, 85 percent of all travelers are already researching their destinations online. As such, the German National Tourist Board (GNTB) is bringing the first Social Travel Summit to Leipzig on April 15 and 16, 2014. The event is being run by blogger and media network 'iambassador' in partnership with the Reiseblogger Kollektiv. Destination partners are the GNTB and Leipzig Tourismus und Marketing.

During the SMM conference, attendees will have the opportunity to speak with the world’s 50 top travel bloggers and to gain insights into the future of social networks and the potential they hold for global marketing. In workshops, social media experts will be presenting best practice examples of how to generate online content, discussing strategies with participants and developing ideas with them on how collaborations between the travel industry and social media can be improved. The event is aimed at experienced users of new media as well as beginners. This is reflected in the broad spectrum of themes, which range from practical guidance on how to use the photo and video sharing platform Instagram or the social network Google Plus through to digital storytelling and talks and discussions on the future of social media.

After the Social Media Summit, 25 bloggers will visit Destination Germany for themselves between April 17 and 19 when they will be reporting live via Twitter, Facebook or their blogs. During these blogger tours, the focus will be on the UNESCO World Heritage sites and the 25th anniversary of the fall of the Berlin Wall, as well as nature and culture in Destination Germany.

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