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September 27, 2018

JW Marriott Marco Island Opens New Gaming, Event Venue




The JW Marriott Marco Island Beach Resort has opened 10K Alley, a combination gastropub and gaming emporium located on the fifth floor of the new Lanai Tower. The venue hosts family entertainment during the day and exclusive adult-centered nightlife after dark. Initially, 10K Alley will be reserved for resort guests and group bookings, and the gaming and dining outlet will be opened to the public in early 2019.

10K Alley aims to evoke the look and feel of an upscale modern distillery, serving gastropub fare at a circular bar, communal high-tops and in the main dining area. The drinks menu showcases 50 Florida craft beers and barrel-aged bourbons, including rare and limited production spirits such as Old Forester Birthday, Kentucky Owl and Pappy Van Winkle 23. Some of the bourbons were created exclusively for 10K Alley in a partnership between the JW Marriott Marco Island, Jack Daniels and Woodford Reserve.

10K Alley will also have a mix of classic and modern games, such as mini bowling lanes, themed mini-golf and pool tables, as well as visual sports simulators for golf, soccer, hockey, baseball, hunting and clay shooting.

This new space will also be available for buyouts during special events, large group gatherings and corporate meetings. Up to 125 people can actively participate in the activities and games at any given time, and 10K Alley’s overall capacity is 500 guests. However, the guest capacity can be increased through an overflow into the adjoining hospitality suites and the fifth floor terrace.

The launch of 10K Alley is part of the resort’s $320 million renovation, which began in 2015 and included a new front entrance, reimagined lobby, transformed guestrooms and suites, expanded pool decks, and additions to the property’s culinary offerings. 10K Alley’s opening brings the beachfront property one step closer to the opening of its new Lanai Tower, which will also have a rooftop pool, signature restaurant and a new Adult-Exclusive Experience at the JW Marriott Marco Island. The Lanai Tower is slated to open in fall 2018.

Once the new tower is open, the resort will have 100,000 square feet of event space and 810 rooms and suites. The property is 20 minutes south of Naples and a 50-minute drive from Southwest Florida International Airport


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