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November 23, 2015
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Industry Facing Perfect Storm as Cities & Associations Demand Access to Innovation and Talent




Industry Faces Perfect Storm as Cities & Associations Demand Access to Innovation and Talent from International Meetings Review on Vimeo

At IMEX America in Las Vegas, Carina Bauer (chief executive of the IMEX Group) and Terri Breining (managing partner of Breining Group LLC, former MPI chair, and co-author of Measuring ROI in Meetings & Events) reflected on the shifting sands of destination marketing.

Governments such as those of New South Wales (Australia) and London (UK) already recognise the value of business events as conduits to inbound investment and talent in the quest to attract innovative and creative industries to their destinations. Indeed the investments in infrastructure, marketing, and the clustering [or authoring] of events in both Sydney and London are setting new standards in best practises. And association meeting planners from the sectors which are capable of bringing their events to the destination are themselves demanding access to local host-related communities as a perfect storm emerges.

The common denominator is knowledge and many will remember the infamous phrase from GCB's Matthias Schultze at IMEX Frankfurt earlier this year: “No knowledge, no meeting!”

Inevitably this trend towards the integrated destination marketing of convention bureaux, investment bodies, universities, and economic agencies is emerging as the "whole of city" seeks out the human and financial capital required to support growth – a trend that Bauer anticipates will accelerate into 2016 and beyond.

 


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About the Author: James Latham

James Latham


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