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November 18, 2015

Ibtm world: Incoming Chair of MPI to Bring Sustainability to the Fore

FIONA from International Meetings Review on Vimeo.

Fiona Pelham, the first female chair of MPI for 5 years and also the first from the UK takes the helm in January. At ibtm world this week, the founder of Positive Impact Events explains the importance of a sustainable approach to corporate communications from risk and brand management, from clients as varied as Zurich Insurance to Coca Cola through to the supply chain. 
Although Europe is reeling from the terrorist attacks in Paris, and indeed the continued hunt for those at large, the event here in Barcelona has an upbeat sense of refusal to cow. 


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About the Author: James Latham

James Latham





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