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November 21, 2013

LIVE AT EIBTM: Reed’s Jennifer Booth Talks Expo Design




As the third—and final—day of EIBTM 2013 got underway in Barcelona, we caught up with Jennifer Booth, the new Operations Manager (and soon-to-be Operations Director) of Reed Exhibitions. IMR's James Latham discussed Booth's ideas for the full redesign of the show.

James asks her, ‘what made you come up with the new chill-out zones and networking areas?’

‘We’d had some feedback from our clients and our advisory board, that they wanted some more networking opportunities on the show floor, and that we needed to look at how we navigated people around the show to make it easier for people to find the exhibitors that they were looking for,' Jennifer explained. 'So we sat down last summer, took all the suggestions together, and completely re-drew the floor plan.’ James noted a positive reaction from the trade show floor, with both buyers and exhibitors noticing that their insights were put into practice. 

‘I think it’s one of those things that’s really important for us,' Jennifer said. 'We’re running an event for events people, and to get that feedback, to take what they say and listen to what’s important to them, put that on to the show floor and then to hear from them that it’s worked for them – there’s no higher praise, really.’

WATCH THE VIDEO FOR THE FULL STORY


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