Home > News Category > Business
Related topics: Business,Events
September 1, 2008

Wax gives Müller a taste of island life

Wax Live, the experiential arm of Wax Communications, has created an in-store tropical ‘Cadbury Dessert Island’ experience around Cadbury’s Twin Pots, Chocolate Mousse and Trifle for client Müller.

The island, complete with beach hut and tropical back-drop, will be appearing outside top end grocers Tesco, Asda, Sainsbury’s and Morrisons across the country until September. Staff wearing branded Hawaiian shirts will hand out samples, and a guerilla campaign will run alongside the in-store one, on high streets, outside train stations and other high footfall areas.

Lucy Pearce, Wax Live experiential director, said: “The Dessert Island is a real show-stopper and will provide shoppers with a taste of island living to create a fun focus for the selection of Cadbury’s chilled desserts and front of store buzz.”

Louise McLintock-Peasley, of Müller, added: “The ‘dessert’ island is a fun idea that grabbed us right from the start as it fits well with the light-hearted, playful essence of the brand. It’s bound to get people talking wherever it appears and consumers can experience and interact with the Cadbury chilled desserts brand.”

What do you think of this $type?





   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic