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September 1, 2008
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Wax gives Müller a taste of island life




Wax Live, the experiential arm of Wax Communications, has created an in-store tropical ‘Cadbury Dessert Island’ experience around Cadbury’s Twin Pots, Chocolate Mousse and Trifle for client Müller.

The island, complete with beach hut and tropical back-drop, will be appearing outside top end grocers Tesco, Asda, Sainsbury’s and Morrisons across the country until September. Staff wearing branded Hawaiian shirts will hand out samples, and a guerilla campaign will run alongside the in-store one, on high streets, outside train stations and other high footfall areas.

Lucy Pearce, Wax Live experiential director, said: “The Dessert Island is a real show-stopper and will provide shoppers with a taste of island living to create a fun focus for the selection of Cadbury’s chilled desserts and front of store buzz.”

Louise McLintock-Peasley, of Müller, added: “The ‘dessert’ island is a fun idea that grabbed us right from the start as it fits well with the light-hearted, playful essence of the brand. It’s bound to get people talking wherever it appears and consumers can experience and interact with the Cadbury chilled desserts brand.”


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