Home > News Category > Business
Related topics: Business,Events
August 19, 2008
|

VOYAGE OF DISCOVERY 2:Land Rover’s global events strategy




Last week, we examined the Land Rover Experience, one of a breathtaking array of events the vehicle manufacturer holds. This week, Ian Whiteling talks to Gary Knight about the company’s overall events strategy and how the effectiveness of each activity is gauged.


What do you think of this $type?
 


PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic