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October 23, 2008

Trade show rides high as energy pushes its way into the boardroom

The Energy Event 2008, held recently at the National Motorcycle Museum in Birmingham, has proved that trade exhibitions can be a major success if they tap into key business issues.

This year’s event saw another significant increase in visitor numbers. Proving that energy issues are now top of the agenda for businesses today, the event achieved its best ever attendance meaning that visitor numbers have increased by over 85% in the last five years.

Issue-based: This year's Energy Event

In the current climate, the need to reduce costs has made energy, particularly energy saving and efficiency, increasingly important for businesses. This fact was demonstrated by the number of visitors with senior level job roles at The Energy Event: nearly 20% were directors, 32.5% were managers and 10% of the total number of visitors held the specific job title of Energy Manager.

“The ever increasing visitor numbers show that more and more businesses are looking for advice on energy management and efficiency,” said event director Eamonn Brennan. “This year’s seminar programme again included sessions from top-level professionals and this, coupled with the wide range of products and services on show from over 100 exhibitors means that The Energy Event is one of the few places that they can get this advice.”

Exhibitors at The Energy Event also noticed the increased visitor numbers and the senior level of many of the visitors, as John Forman from Atlas Copco Compressors noted.

“Once again this was a good show for us, with excellent quality visitors,” he said. “The numbers were certainly up on last year, with more people coming to our stand than before.”

Robin Hale, director of the Major Energy Users' Council (MEUC), echoed this saying: "During both days of the event, our stand seemed to be under siege from potential new members. From our point of view the exhibition was highly successful, attracting the right mix of visitors and we will certainly be returning again next year."

Indeed, another indicator of The Energy Event’s success is the number of exhibitors who rebooked stands for 2009 before this year’s event was even over. “We had a significant return on investment on just the first day of the event, which overall was extremely successful for us,” said Dan Moat, sales and marketing director for Encore International. “I had no hesitation in booking again for next year.”

The Energy Event 2009 takes place on the 9-10 September 2009, once again at the National Motorcycle Museum.

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