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September 12, 2010
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Top environmentalist to open major travel event’s sustainable tourism initiative




Tony Juniper, one of the world’s best known ecologists and forthright campaigner, is opening this year’s World Travel Market (WTM) World Responsible Tourism Day on 10 November 10 at ExCeL, London.

Juniper is the former director of Friends of the Earth UK, and vice chair of the 70-strong network of national organisations of Friends of the Earth International.

WTM chairman Fiona Jeffery said Tony Juniper would bring a different perspective to World Responsible Tourism Day.

“He is frank and honest about how we need to use the planet to ensure travel and tourism has a tomorrow,” she said.

“Over the past 25 years, Tony has campaigned for a more sustainable society at local, national, and international levels. WTM World Responsible Tourism Day is beginning to earn a reputation as straight talking and honest, stripping away the propaganda and the hype.

“In opening WTM World Responsible Tourism Day 2010, Tony Juniper will bring fresh ideas, extensive knowledge, and boundless enthusiasm to the cause of responsible tourism.”

A major contributor to many of Friends of the Earth’s most important worldwide achievements, Juniper is also a prolific writer. Currently helping HRH Prince of Wales to write a book called Harmony about how man has become dangerously disconnected from nature, Juniper also writes for two leading UK newspapers – The Sunday Times and The Guardian – and is editor-in-chief of National Geographic’s Green magazine.


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