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October 14, 2008

Three major UK lifestyle events to run together

The Ideal Home Show, run by DMG World Media, which takes place at London’s Earls Court from 20 March to 6 April 2009, is proving a magnet for two other consumer exhibitions.

The Vitality Show, also run by DMG, has relocated from Olympia and will now take place in Earls Court 2 on the second weekend of the Ideal Home Show, from 26-29 March 2009. Meanwhile, Brooklands Exhibition's A Place in the Sun Live will also take place in Earls Court 2 on the third weekend of the Ideal Home Show from 3-5 April 2009.

Now in its 10th year, The Vitality Show enjoyed an attendance of 35,000 in 2008 and is Europe’s largest health, beauty and fitness and wellbeing consumer show. A Place in the Sun Live is backed by Channel 4’s eponymous prime-time TV programme with an audience of 3.5 million viewers.

“These shows have similar audience profiles, which offer us plenty of cross ticket promotional opportunities, with obvious benefits for each event,” said Ideal Home show director Robin. “It provides an opportunity for the Ideal Home Show to expand upwards into the gallery in Earls Court 1.”

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