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July 15, 2009
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Sweet brand's summer sampling campaign gets online support




Families in beachfront locations across the UK will encounter the Fruity Frutti Roadshow this summer, as confectionery brand Haribo takes its range of chewy sweets to the public.

Run by BEcause, the sampling campaign will feature teams of brand ambassadors, dressed in brightly coloured uniforms to represent the different flavours of Fruity Frutti. They will be moving around each area using an eye-catching Fruity Trike, complete with sweet-shaped parasol.

Brand ambassadors will hand out samples of the sweets to families and information leaflets containing money-off coupons to parents. Families will also be directed to the Haribo website, where they can enter a competition to win family day passes to some of the UK’s top theme parks.
 
The campaign began on 23 July, and will run until 6 September.
 
“We’re going to take all the fun and excitement associated with Haribo sweets, and turn it into a mobile treat for thousands of families out and about this summer,” said BEcause managing director Sharon Richey.


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