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May 13, 2009

Shows at major London venues buck the trend

Despite the uncertain economic climate, a raft of shows hosted by EC&O Venues have delivered exceptional attendance figures during the first quarter of 2009.

Railtex, the international exhibition of railway equipment systems and services, achieved a total visitor attendance of 8,257 when it returned to Earls Court between 10 and 12 March. The biennial event, which in 2007 took place at ExCeL London, marked a 22% visitor increase on its previous outing.

In the same month Ecobuild, the dedicated event for sustainable design, construction and the built environment, celebrated around a 34% increase on its 2008 attendance. The show welcomed 34,617 visitors to Earls Court between 3 and 5 March 2009. Its organiser, International Business Events, plans to extend opening times in 2010 to accommodate its expanding crowds.

Interestingly, it’s not just trade events that are bucking the economic trend. At Olympia, consumer dance show Move It posted a 13% increase in visitors this year over 2008, with 19,190 guests visiting the event between 5 and 8 March. The organiser, Upper Street Events, is now forging ahead with plans for the 2010 outing, which returns to Olympia on 11 March.

Also at Olympia, BETT celebrated its 25th year in January with a 4% increase in attendance. The educational information and communications technology event, which is organised by Emap Connect, enticed 30,007 visitors across the four days.

“We’re delighted about the increasing success of both new and established shows at our venues,” said EC&O Venues exhibition sales director Jeremy Rees. “Visitors’ continued commitment to events hosted here is testament to the superior content our customers provide, as well as our prime London location. We hope to build on this encouraging start to 2009 by continuing to host market leading events that entice expanding crowds.”

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