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June 11, 2009

Show seminar reflects synergy between digital media and events

The British Interactive Media Association (BIMA) has thrown its support behind this year’s Excite! show seminar programme by sponsoring the keynote session on using social media to develop more integrated event campaigns.

The session, entitled ‘What’s the Point of Twitter? Developing more integrated campaigns using social media’, will take place at 11.30am on 24 June, the first day of the two-day live marketing show, which is taking place at London’s Earl’s Court. The seminar will be hosted by BIMA member Agency.com and its head of information architecture Kai Turner.

“Our association’s role is to support individuals and organisations that deliver creative and innovative interactive media solutions, so we understand the important role that live events play in the online world,” said outgoing BIMA chairman Paul Walsh.

“Agency.com was responsible for Mars brand Skittles using a live Twitter search feed as its website home page, which is ahead of the game in terms of brand marketing initiatives.

“The UK arm has developed some fantastic social media strategies and it’s important for event organisers to understand how these can help prolong and amplify their live activity.”

Agency.com’s Kai Turner has been crafting digital brand experiences for more than 13 years and has launched successful Twitter and Facebook campaigns on behalf of numerous brands including British Airways.

“We are delighted to have both Kai and BIMA onboard,” said Excite show director Simon Burton. “This session will truly reflect our long-held opinion that digital and live activity are natural bedfellows, complimenting each other to ensure successful and effective events in both the online and offline worlds.

“This will be a must-attend session for any agency or brand marketer looking to gain a greater understanding of how social media channels can be used for a more 360-degree event marketing approach.”

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