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December 15, 2008

Safety charity takes to the road to deliver shock message

A roadshow was launched recently, advising consumers on how to avoid electrical accidents with lights and decorations over the festive period.

Run by the Electrical Safety Council, the Christmas Lights campaign visited five city centre shopping areas between 22 November and 13 December.

Event Marketing Solutions (EMS) organised the touring event, follows a highly successful national tour for the charity earlier this year.

The original campaign reached 10,237 people in 38 days, and was followed by a second roadshow to target students living in rented accommodation.

Both campaigns were run on board the charity’s existing roadshow vehicle, which EMS transformed to provide a compelling, interactive experience highlighting key danger spots in the home.

The colourful vehicle – which includes mock-ups of a kitchen and a student bedroom – has been given a seasonal flavour for the new campaign, with Christmas trees, lights and decorations installed.

Shoppers were encouraged to come on board to explore the hands-on displays and to receive specific advice on electrical safety at Christmas – such as not overloading sockets and checking for any loose wires on lights.

Visitors that completed an interactive safety quiz were entered into a daily prize draw to win a Christmas hamper. Giveaways included free Residual Current Devices (RCDs), which prevent electric shocks due to faulty appliances or wiring, along with fun packs and chocolate Santas for children.
“This was a short, sharp tactical campaign designed to raise awareness of vital safety messages in the run-up to Christmas,” said EMS account director Justin Isles. “We were delighted to be working with the Electrical Safety Council again.”

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