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August 10, 2016

Questex Anticipates a Home Run in New Stadium Series of MICE Events

Questex Travel Group, the organizers of the Global Meeting & Incentive Travel Exchanges (GMITE) and MEET National, are launching their newest one-to-one event concept for the MICE industry called The Stadium Series.  

football stadium
Photo by Image Source/DigitalVision/Getty Images

The first of its kind, this event will take place in the house that Ruth built – Yankee Stadium, November 15, 2016, and will bring Northeast U.S. meeting planners and incentive buyers to meet one-to-one with global travel suppliers, in private, luxury sky box suites.

Meeting and event planners are constantly searching for unique venues to provide a one-of-a kind experience for their clients, said John McMahon, executive vice president for the Questex Travel Group. 

“Stadiums and arenas have sprouted up as a new leader in the luxury event space market,” said McMahon. “These venues are distinctive and exciting and we expect this concept to grow significantly as more planners are exposed to these venues through our series of events.”

A pillar of the GMITE brand, the Stadium Series will take the one-to-one concept out of the noisy ballrooms and move it into quiet, private suites, allowing suppliers the opportunity to conduct  nearly a month’s worth of sales calls in just one day. The Questex team will also be pre-qualifying attendees in advance of the event in order to ensure they meet the standards suppliers require for their business needs, another GMITE brand pillar. 

The Stadium Series will continue into 2017 with new locations and dates yet to be named. 

Suppliers at the event represent cruise lines, tour operators, destination management companies and sought-after incentive destinations, hotels, resorts and spas across the globe. 

Questex’s Global Meeting & Incentive Travel Exchanges (GMITE) have proven to be successful by offering one-to-one meetings and top-of-the-line training and networking opportunities for meeting and event-planning professionals, as well as incentive buyers.

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