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July 29, 2009

Perrier creates London club cocktail experience

Mineral water company Perrier has launched a series of experiential cocktail evenings in some of London’s most exclusive nightspots this summer.

The first events were staged at Whisky Mist in Mayfair and Soho-based Movida at the end of July. 

Inside each club, experiential agency BEcause created dedicated Perrier ‘bubbles’, where guests could enjoy a range of bespoke Perrier cocktails created especially for the evenings.

Using a fog wall, the zones were marked by ‘floating’ Perrier logos and bubble graphics. Interactive table tops in each area featured Perrier graphics designed to follow cocktail glasses as they moved around the table.

A team of BEcause brand ambassadors, dressed in glamorous Perrier-green dresses, were on hand to chat to guests about their cocktail preferences and recommend a suitable Perrier-based alternative. The cocktails were then prepared by a professional mixologist and served to guests at the table.

Sparkling experience: Perrier goes live!

To add to the feeling of exclusivity, BEcause rolled out the Perrier green carpet outside each venue. To complete the experience, the venues featured bushes in the shape of Perrier bottles, while tables were filled with miniature Perrier bottles and cocktail menus.    

A second wave of activity will run throughout this month in London-based bars and clubs.

“The idea of creating dedicated Perrier evenings in London’s most exclusive clubs puts the brand at the heart of the UK capital’s trend-setting social scene,” said BEcause managing director Sharon Richey.

“It’s a great way to position the brand as an alternative soft drink or mixer, enjoyed by all the coolest people in the most exclusive places.”

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