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January 27, 2016

PCMA: Vancouver Reveals Juxtaposition of Beauty and Brains

PCMA 2016 - Interview: Claire Smith, VP, Sales & Marketing, Vancouver Convention Centre from International Meetings Review on Vimeo.

PCMA selected Vancouver as only the second city outside of the U.S. to host its flagship event, Convening Leaders, earlier this month. PCMA Chief Operating Officer Sherrif Karamat explains that Vancouver has strong AsiaPac links and great international connectivity. Certainly for an increasingly international community such as that of PCMA, these are critical factors.

But the beauty of the British Columbian city is luring youthful talent seeking balance in their lives and this is driving growth in emerging sectors – a context which supports the increasingly significant role that business events play in introducing talent and investors to a particular city.

“Vancouver is a city of innovation, a magnet for young entrepreneurs in science, research and technology who want to live well”, says Claire Smith, VP sales and marketing at the Vancouver Convention Centre, citing the natural juxtaposition of beauty and environment afforded to Vancouver that sparks its creative industries. “We've always attracted a lot of talent [also] in the artistic communities, gaming, and the digital arts which are putting Vancouver on the business map,” she says.

Ian McKay, the CEO of the Vancouver Economic Commission (VEC), is bullish about Vancouver's prospects. “Vancouver’s startup ecosystem has already been recognized as world class. With the right capital and talent, it will rank best in the world,” he says.

This connection between talent acquisition by a city in order to drive start-ups and growth in innovative sectors and its standing regards liveability is significant. Vancouver ranks #3 in the world in The Economist Intelligence Unit Rankings for Most Liveable Cities and as human intellectual capital becomes the currency of growth, the work/life balance and tax incentives on offer are going to be increasingly significant within any policy supporting city growth.

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About the Author: James Latham

James Latham





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