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March 9, 2009
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ORIGINAL NIGHTS:Why experiential’s key for subversive Smirnoff




Despite the downturn, iconic vodka brand Smirnoff is continuing its experiential marketing push, created and run by RPM. Dom Robertson, the agency’s client service director, tells Pete Roythorne why he thinks live marketing can help companies through the recession, while Smirnoff GB’s marketing manager Chris Lock explains why experiential will soon become the heart of the vodka giant’s total marketing ethos.


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