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March 18, 2009
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ORIGINAL NIGHTS 2:How RPM maximises the value of Smirnoff’s live campaigns




Although Smirnoff is continuing to invest in experiential marketing, despite the downturn, its agency RPM is working hard to create campaigns that deliver the best possible return. It’s achieving this by using other marketing disciplines to amplify the live element, while carefully evaluating effectiveness. Pete Roythorne reports…


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