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May 27, 2009

Online and experiential mix to bring Quark social networking site to life

Digital agency Neoco and live experience agency Live Union have partnered to create a live design event for desktop publishing software company Quark’s ilovedesign.com social networking site.

ilovedesign.com was created by Quark and Neoco in 2008, aimed at designers, enabling them to upload and share their work, search for jobs and enter competitions.

The event will take place at Imperial College on the 1 July. Called 8x8, it will feature eight talented designers talking for eight minutes each on what inspires them and where their ideas come from.

ilovedesign.com Live will use a wide range of digital techniques to enable people not attending the events to input and engage with the content before, during and after they take place. This will include a live Twitter feed of key moments from each presentation. Designers will also be able to enter an online competition to design the 8x8 logo that will be used for the event branding and marketing.

“These events will give the ilovedesign.com audience new ways to engage with the platform and generate brilliant content, which we’ll amplify to the wider ilovedesign.com audience,” said Mark Walls, creative director at Neoco.

Explaining the reasons behind the collaboration, Jez Paxman, strategic director at Live Union, said: “Our partnership with Neoco grew out of a shared belief that live and digital are incredibly complementary communication channels.”

Meanwhile, Quark marketing director Gavin Drake said he was looking forward to the events, adding: “We are really excited about extending ilovedesign.com into the live arena. These events will build on the site’s success and provide new content for its growing community of users.”

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