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April 7, 2008

Nickelodeon UK appoints Sledge to produce kids'brand experience

The number-one rated preschool TV channel, Nick Jr, broadcast by Nickleodeon UK, is planning its fourth annual Jump Up event, and has appointed experiential marketing agency Sledge to produce the show.

Jump Up welcomes thousands of parents and children to join in with Nick Jr and its hugely popular shows – including Dora the Explorer, Go, Diego, Go! and The Backyardigans – with activity zones and a stage show featuring some of the channel’s favourite characters.

"Now in its fourth year, Nick Jr's Jump Up has quickly become a must-attend event for families with preschoolers", says Steven Brabenec, Director of Consumer Marketing at Nickelodeon UK. "We were impressed by the Sledge team's creativity and understanding of our brand and potential partners, to bring fresh and exciting new elements to this year's event."

"Nick Jr's Jump Up event is a great example of how a brand can be
brought to life", says Ian Irving, Sales and Marketing Director at
Sledge. "We are looking forward to working with Nick Jr to make this
year's event the best it has ever been."

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