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February 12, 2016

Middle East: Intensive Meetings Define IBTM Arabia

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With suppliers at IBTM Arabia told to expect approximately 30 meetings in return for participation at the event, it was always going to be a busy affair, and this proved to be the case for the 2016 showcase that came to a close on February 11.

The show has pivoted away from the conventional exhibition format it ran for the first eight years of its incorporation to become a one-on-one meetings event, with ROI placed front and centre. The focus is on quality interactions with buyers and suppliers, and that is easy for participants to assess following each 20-minute appointment.

International buyers comprised 60 percent of overall participation and were treated to a familiarisation day before two days of meetings that also combined networking breaks and evening functions to provide an entertaining interlude to the business side of the show.

Shinu Pillai, exhibitions manager for IBTM Arabia, explains the Meetings Pod concept and format for the show in more detail.  

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