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May 6, 2009
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LOYALTY BONUS:The story behind Sodexo Prestige’s customer event extravaganza




To celebrate its recent anniversary, event management company Sodexo Prestige decided to hold a series of events across the country for its customers. It was a bold, exciting move that showed Sodexo’s faith in its own industry. Pete Roythorne caught up with the company’s marketing director Anna Fenton at this year’s Confex to discover the thinking behind the campaign and how it went.


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