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July 29, 2009

Live Aid event organiser to speak at Event UK

The legendary events promoter Harvey Goldsmith, who organised the famous fundraising rock concert Live Aid with Sir Bob Geldof, is the first keynote speaker to be announced for this year’s Event UK.

“We’re delighted to have Harvey on board as a keynote speaker,” said event director Duncan Reid. “He is such an instrumental figure in events today that it’s a real coup to have him speaking at Event UK as part of our free Confex Knowledge seminar programme.

“Our educational content is always highly valued by our visitors and this year will be no different. With 23 seminars taking place throughout the two days of the show there will be plenty of insight and advice for visitors to take away and apply to their own roles.”

As well as looking at the economy, sessions will cover how to tailor events to an audience, tips on experiential marketing, how to get the most from incentives and motivation schemes, seminars on harnessing the digital age and a session on outdoor events and exhibitions.

Event UK takes place at the NEC from 22-23 September.

For more information, visit www.event-uk.com

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