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October 18, 2016

Las Vegas Launches Interactive Booth at IMEX America

vegas interactive booth at imex america

At IMEX America Las Vegas is showcasing the destination with a new interactive trade show booth. 

The Vegas Interactive trade show booth has a video wall that allows users to access detailed information about hotel, convention and event spaces through a touchscreen. The booth has four, 55-inch touch screens with more than 4,000 pieces of content including 360-degree videos, time lapse photography and still images for guests to experience the destination through an interactive map. Each resort, venue or attraction is designed to showcase meeting space, event venues, dining options, room product, amenities, entertainment and more. 

The Las Vegas Convention and Visitors Authority (LVCVA) developed the trade show booth over the past year in partnership with Inhance Digital.

Aside from being scalable from an interactive wall mural to an individual touch screen device, the trade show booth's interactive map has the capability to be versatile and mobile. It was created to be used at events of any size, in any location all around the world. For international events, the design of the booth paired with the imaged-based content eliminates the need to translate pages of text depending on the location and audience, the LVCVA said.

In addition to experiencing the images and videos through Vegas Interactive, potential visitors can also access 360-degree videos of the destination through Las Vegas' virtual reality mobile app, Vegas VR. When using Vegas VR, consumers are directly connected with a series of 24 original interactive videos creating immersive virtual reality experiences when used with a VR Viewer compatible with smartphones, such as Google Cardboard.

Visit LVCVA.com

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