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March 16, 2009

Kid’s TV channel to tour Butlins

Nick Jr, the UK’s leading commercial preschool TV channel, has signed a two-year partnership with Butlins for a live theatrical tour to perform to an audience of up to 200,000 children and their parents during 2009.
Families visiting the three Butlins holiday resorts in Bognor Regis, Skegness and Minehead from 7 April this year will be able to enjoy Nick Jr’s Rainforest Adventure, a brand new show designed especially for children aged two to five-years-old. It will star popular Nick Jr characters Dora the Explorer and her cousin Diego, star of Go, Diego, Go!

With songs, dancing, fun facts and problem-solving, the show will also feature the first UK performance by Ming Ming the duckling from the channel's hit series Wonder Pets!
Nick Jr is part kids' TV network, Nickelodeon UK, and is available in over 12.5 million homes in Britain. The deal, negotiated between Butlins and Nickelodeon UK’s marketing team, includes joint marketing communications, advertising on the Nick Jr channels and additional merchandise presence in Butlins on-Resort shops. Nickelodeon UK has appointed theatrical production company Odd Post Entertainment to create and produce the show.

“We’re thrilled to be partnering with Butlins to bring families our new live theatrical show,” said Andy Goodhand, VP of marketing, planning and presentation at Nickelodeon UK. “Preschool children across the UK are dedicated fans of our shows, and we’re delighted that so many of them will now have the opportunity to join in the fun on holiday with their favourite stars.”
Commenting on the upcoming tour, Mike Godolphin, head of entertainment at Butlins, said: “We’re very excited to be welcoming such a prestigious channel as Nick Jr. Butlins strives to offer its guests the best in entertainment and Nick Jr certainly ticks that box.”

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