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October 3, 2008

Jordans takes muesli to the masses

The general public was recently given the chance to sample natural cereal brand Jordans’ products at first hand, thanks to an experiential tour that visited consumer events, grocery multiples, shopping centres, tube and train stations.

The experience, which was created by experiential agency Sledge, offered a pick ‘n’ mix style breakfast bar, providing take-home samples of Jordans’ muesli for shoppers and commuters.

“The event gave us the opportunity to highlight the repackaging of Jordans muesli and was designed to captivate our audience at various locations across the UK, said the cereal manufacturer’s Carol Flint. “We wanted to really engage people with our belief in making great quality natural food and looking after the countryside.

“We appointed Sledge,” she continued, “because they create experiences that really allow us to engage with our audiences.”
Commenting on the campaign, Ian Irving, sales and marketing director at Sledge, said: “The live experience created for Jordans has strong parallels with our work on the Innocent Village Fete. Both are original innovative brands that have a strong set of ethical beliefs– combining the two elements brings the value of the Jordans ethos to life.”


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