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December 15, 2008

Jack Morton once again lights up London on New Year’s Eve

For the fifth consecutive year, experiential marketing agency Jack Morton Worldwide produced a spectacular firework display over the River Thames and the London Eye to mark midnight on New Year’s Eve.

The award-winning agency produces the event for the Mayor of London in conjunction with Visit London, and also works closely with internationally renowned pyrotechnician Christophe Berthonneau and lighting designer Durham Marenghi to create the display. The event is sponsored this year by electronics company LG.

Millions of people across the country and around the world saw the New Year’s Eve display live on BBC 1. Large crowds again turned out in the capital, and for those lucky enough to get into the designated viewing areas to see the display, there was a musical soundtrack specially mixed by BBC Radio 1.

This year’s stunning 10-minute firework display was supported by a full multimedia experience, combining large-scale projections, an audio sound-scape and a spectacular lighting show.

The event has been honoured most recently with the Creative Partnership Tribute from the National Outdoor Events Association (2008) and has also won Public event of the Year at the Eventia UK Awards (2007) and the Event Gold Award for Best Celebration Event (2005).

“We are delighted to have had the opportunity once again to entertain London and the watching world with this thrilling experience,” said Jack Morton Worldwide managing director Julian Pullan. “It is a great honour to be part of the team that makes this truly iconic event possible.”

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