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April 1, 2009
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Iris Experience to create five-day Champions League football festival




European football body UEFA and its partners have appointed the live marketing arm of integrated agency Iris to create a celebration for football fans in the run up to the Champions League Final – the pinnacle of the European footballing year.

Iris Experience, which won the business following a tender, will create a five-day festival in Rome with the aim of uniting fans and helping them celebrate one of the world’s leading sporting events.

Hosted around the iconic Roman landmark of the Coliseum, Iris Experience will be given the task of launching an extensive programme of events, which will take place from 23-27 May 2009.

Visitors will enjoy a variety of entertainment, including the Champions Gallery (a “rich and dramatic” movie experience of the European Champion Clubs’ Cup/UEFA Champions League), the Champions Museum showcasing the history of football, the Young Champions tournament and a main stage to showcase a range of acts and live entertainment.

“We are extremely excited to have been selected by UEFA to deliver this hugely significant event, supporting one of the world’s greatest sporting happenings,” said Nico Tuppen, joint managing director of iris Experience. “We are also acutely aware of the responsibility of creating an experience, which not only services UEFA and all of the UEFA Champions League partners well, but delivers a truly amazing football fan experience in Rome this coming May.”

• In March, Iris made it into the top 10 of the Sunday Times ‘100 Best Companies to Work For’ for the second year running.


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