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October 25, 2016

IMEX America: New York and LA Show Off Latest Events News

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From the “New” New York City campaign to LA’s new VR experience for meeting professionals, here’s the latest from IMEX America

At the event, NYC & Company, New York City’s destination marketing organization, is showcasing the “New” New York City campaign to meeting planners in attendance. 

Leading the growth of new venues is this year’s announcement by Governor Cuomo’s office of the Javits Center expansion, which will add more than 1.2 million square feet of event space in the coming years, including the largest ballroom in the Northeast at 60,000 square feet. Ground breaking for the expansion of the Javits Center will commence by year’s end. 

In 2015 a record 6.1 million meeting and convention delegates visited the city’s five boroughs. In terms of hotels, the city has more than 110,000 hotel rooms throughout the five boroughs and 135,000 total hotel rooms expected by the end of 2019. Since January 2016, there have been more than 17 hotel openings, adding over 4,100 hotel rooms. 

To support the city’s expanded meeting and convention offerings, there have been several new and upcoming infrastructure improvements. The 34th St./Hudson Yards subway station opened across from the Javits Center in September 2015, connecting delegates to Times Square and beyond via the 7 subway line. The World Trade Center Transportation Hub, completed this past May, connects delegates in Lower Manhattan to 11 subway lines and trains to New Jersey via PATH

By the end of December 2016, the Second Avenue Subway line extension is expected to open on Manhattan’s east side, while Citywide Ferry Service will provide delegates access to venues around 21 landings throughout the five boroughs by 2018. Late last month, Governor Cuomo unveiled the latest renderings for the redevelopment of Penn Station, expected to be modernized and expanded by the end of 2020. In addition, LaGuardia Airport broke ground this summer on a comprehensive redesign into a single main terminal and is expected to be rebuilt by 2022, complete with an AirTrain link to Manhattan. Free wireless Internet access throughout the City has been expanded, thanks to more than 500 state-of-the-art LinkNYC kiosks that have been installed throughout the five boroughs. 

LA’s New VR Experience for Meeting Professionals

Finally, at this year’s IMEX America, Los Angeles is showing off a new Virtual Discovery L.A. virtual reality experience aimed at meeting professionals. 

The new virtual reality travel platform provides meeting professionals with immersive 360-degree viewing experiences of more than 50 only-in-L.A. venues and locations across Los Angeles. Developed in partnership with virtual technology provider XplorIt, the new platform takes meeting professionals throughout the city’s unique attractions and popular destinations to help plan prospective meetings, receptions and events in Los Angeles. Virtual Discovery L.A. includes distinct venues including L.A. LIVE, Walt Disney Concert Hall, Getty Center, The Studios at Paramount, Warner Bros. Studio Tour Hollywood, Petersen Automotive Museum, and L.A. Memorial Coliseum, among many others. 

Up-to-date information such as venue capacities and square footage are readily available as users experience each virtual location along with video vignettes. Virtual Discovery L.A. can be viewed directly on a smartphone, desktop, or tablet, or used with a VR viewer such as Google Cardboard

Virtual Discovery L.A. will also soon be accessible through L.A. Tourism’s forthcoming free MeetL.A. app, meetla.com’s mobile application. The app, which will debut early November 2016, will reflect the new website design and features for meeting professionals. 

Visit http://bit.ly/virtualLA

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