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April 30, 2009

Ideal Home Show shrinks for 2010

In a significant development, the UK’s market leading consumer event, Ideal Home Show, which has traditionally occupied Earls Court for a month in March and April, has consolidated its opening times.
In response to changing marketing conditions and exhibitor demand, the length of the event has reduced from 25 days to 17 days, taking in three key weekends and closing on Easter Monday.

Following this year’s successful return to the Level 2 gallery, the 2010 Show will take place at Earls Court, London from 20 March to 5 April. Once again, after working with exhibitors, the opening hours have also been standardized and the show will now open every day from 10am – 7pm.
“We’ve done extensive research with both exhibitors and visitors, and we’ve concluded that a 17-day event is a more desirable length and is more manageable for many smaller exhibitors,” said show director Robin Beaman.

“The new format will make exhibiting at Ideal Home Show more accessible to greater numbers of potential exhibitors. We’ve also standardised the opening hours so that weekends fall in line with weekdays.

“We are confident that these changes will be welcomed by exhibitors and visitors alike, and will be of tremendous benefit to the show. These are just the first of many improvements we are making to the 2010 events that will ensure it remains as the number one home show in the calendar.”

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