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December 16, 2015

IBTM Arabia Celebrates 10th Anniversary

IBTM Arabia 2016 has announced it is celebrating its ten year anniversary, reporting major growth since the event's inception as the Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM) in 2006 in Abu Dhabi

abu dhabi
Photo by Freeimages.com/Fred Delgado

A report from Alpen Capital suggests that international association meetings in the Middle East have more than tripled over the past 10 years. Supporting this, the last Amadeus report shows the GCC meetings, incentives, conferences and exhibitions (MICE) industry is seeing continuous growth and that the Middle East is set to expand even further while attracting high-profile global events and state-of-the-art infrastructural investments. 

MICE visitors to Dubai currently equate to 0.9 million, this is estimated to double to between 1.7 and 1.9 million by 2020. TCA Abu Dhabi suggested that the MICE sector is currently generating $US1.4billion per annum for Abu Dhabi and is expected to reach $2.4 billion by 2020.

This year IBTM Arabia will take place at the Jumeirah at Etihad Towers in Abu Dhabi from February 9-11, 2016. IBTM Arabia is run with the support of Abu Dhabi Tourism and Culture Authority, Abu Dhabi Convention Bureau and Etihad Airways.

Visit www.ibtmarabia.com

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