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December 3, 2015

Hand Selected MICE Buyers Will Gather In Singapore To Secure MICE Opportunities In Asia Pacific For The Third Year

The third annual Asia Meeting and Incentive Travel Exchange (AMITE) will be held in Singapore on 27 July, 2016. Organized by Questex Travel Group and the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), AMITE 2016 will return with a new group of hand-picked, international MICE buyers.

Photo by Freeimages.com/C. K. Vishwakarma

Leveraging the successes of the past two editions, AMITE 2016 will continue the signature one-on-one meetings between international buyers and Asian-based suppliers. A group of hosted forty-five buyers, originating from Europe, North America and selected Asia Pacific countries, will meet with thirty-five suppliers, including national tourism organizations, hotels and resorts, convention and exhibition centers, destination management companies and other premium service providers.

For suppliers, AMITE provides an intimate platform for them to court pre-vetted, high-volume MICE buyers with proven purchasing power in the region. Suppliers will benefit from the diversified networking functions, cozy atmosphere, highly attentive support team and little competition compared to large-scale exhibitions. Resulting in better relationshipbuilding with business-oriented buyers and superior return as observed in past editions, 96 percent of 2015 suppliers received business likely to be booked within the next 18 months.

For buyers, in additional to essential supplier contacts, AMITE provides an once-in-a-lifetime opportunity for them to experience the authentic local offerings in familiarization trips. 96 percent of the buyers who attended AMITE said their understanding of Asia has improved after the program, further increasing the likeliness of them or their clients placing businesses with Asian suppliers.

Kirk Lewis, director meetings group for Questex Travel Group, said a key objective for the event is to “bring meetings and incentives industry professionals together for optimal business networking by keeping meetings intimate, yet dynamic.

“AMITE is the ideal platform for Asian-based suppliers looking to grow their meetings and incentives business by welcoming global premium MICE planners. Our event is the only one that offers primarily long-haul pre-qualified buyers in an one-to-one meeting format, providing tremendous value to suppliers.”

SACEOS president and East West Planners chief executive officer Janet Tan-Collis agrees. “AMITE is an extraordinary exchange with the best-of-class buyers, suppliers and program, all well-planned to maximize the experiences of all participants involved. Time is of essence and AMITE is designed to be the most meaningful and productive event of all.”

AMITE will be held in conjunction with the Singapore MICE Forum (SMF), organised by SACEOS on 28-29 July 2016.

For more information, visit questexevents.net/AMITE.

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