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July 22, 2009

Growing visitor numbers force agricultural show to relocate

The Royal Association of British Dairy Farmers (RABDF) is to hold its Dairy Event and Livestock Show at the NEC in Birmingham next year, having outgrown its traditional home of Coventry’s Stoneleigh Park.

Providing a one-stop-shop for farmers, and offering comprehensive technical, business and financial information for the entire UK ruminant sector, the show is dedicating one hall at the venue to livestock.

“Since 2003, we have seen our exhibitor numbers increase by 60%, and have not only outgrown the undercover space at Stoneleigh Park, but also need to provide our exhibitors and visitors with facilities that are in keeping with doing business in the 21st century,” said RABDF chief executive Nick Everington.

“The NEC offers benefits to the entire livestock sector, both exhibitors and visitors. With less time available, farmers will benefit from improved access via road, rail and air. By bringing all the trade under one roof, we are enabling farmers to find exhibitors more easily, make better use of their valuable time and really enjoy their visit.

“Good parking facilities, award-winning catering and onsite accommodation will all significantly upgrade the event,” Everington continued. “For the exhibitor, the NEC’s professional working environment will enhance efficiency, offer better access for build-up and breakdown, the potential for higher attendances, increased contacts from improved visitor flow and spacious on-site facilities for customer hospitality, which altogether reflect the British livestock sector as modern and progressive.”

NEC managing director Kathryn James said she was delighted to welcome the first agricultural business event to the Birmingham venue.
The Dairy Event and Live stock Show will run at the NEC from 7-8 September 2010.

For more information please visit www.rabdf.co.uk.

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