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August 29, 2016
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G20 to Boost Hangzhou, AIME Celebrates 25 Years




hangzhou, china
Photo by zhaojiankang/iStock/Getty Images Plus/Getty Images

Start your work week right with our afternoon roundup of the biggest meetings and events industry stories of the day. 

G20 to Boost Hangzhou’s Profile

Hangzhou, China, is gearing up for the G20 summit. Along with the 2022 Asian Games, the new events are set to raise the destination’s profile. 

To prepare Hangzhou has invested in its cultural and natural attractions, including the West Lake and Xixi National Wetland Park, as well as grown its hospitality sector to include 250 starred hotels, 23 of which have a five-star rating. 

The G20, which takes place in less than a month, will mark the first time the event will be held in China. This October, the new Hangzhou International Expo Center will open with a conference hall of over 100,000 square feet, as well as 61 conference rooms. In 2017, the new Olympic Sports Center stadium will open to play host to the 2022 Asian Games. 

New Digital MICE Strategy and Mobile App for Thailand

Meanwhile, the Thailand Convention and Exhibition Bureau (TCEB) has unveiled a new digital MICE strategy highlighting its “Biz Thailand” mobile app, as well as the third edition of the “Spice Up Your Business Agenda” campaign targeting China and the CLMV countries. 

Designed as an information gateway for MICE travelers, “Biz Thailand” will offer online marketing tools and digital sales kits  including a blog, digital brochure, photo and video content, as well as infographics and digital sales kits. These tools will also be available through the TCEB’s website. 

The online marketing and PR campaigns will aim to burnish Thailand’s image as a MICE destination. 

aime

AIME to Celebrate 25th Anniversary

In Melbourne, 2017 will mark the 25th anniversary of the Asia-Pacific Incentives & Meetings Expo (AIME)

From February 21 to 22, 2017, the AIME will take place in Melbourne with a revitalized awards program, new competitions and increased international participation, according to event organizers. The event will also bring back its appointment system, and play host to exhibitors including Japan National Tourism Organisation, Las Vegas Convention & Visitors Bureau, Cvent, Carlson Rezidor Hotel Group, Business Events Cairns & Great Barrier Reef, TFE Hotels, Silversea Cruises, P&O Cruises, Perth Convention Bureau, ICC Sydney, The Star Entertainment Group, Doltone House, Harry the Hirer, Luna Park and Decorative Events & Exhibitions. The AIME Knowledge Program will also return. 

Mexico City to Host First IBTM Latin America Conference

Finally, Mexico City has snagged itself a new event, inking a deal to play host to the first Institute of Business Travel Management (IBTM) Latin American Conference (rebranded from ICOMEX) this September. 

From September 7 to 8, the event will offer networking, lectures and group dining experiences at the Centro Banamex.

Have a tip on major meetings and events industry news, or an inspiring story you’d like to share? Reach out at aleposa@questex.com

And keep visiting www.internationalmeetingsreview.com for the latest meetings and events industry news, trends and updates. 


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About the Author: Adam Leposa



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