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July 14, 2009

FESPA 2010 enlists specialist help to encourage more VIP visitors

Europe’s largest business-to-business (B2B) event for the digital and screen printing industries, FESPA, is using an external service provider to help boost the quality of delegates for 2010.

FESPA will be using the ‘VIP visitor marketing’ provided by Exhibition Concierge. The service includes telephoning business-critical visitors to confirm their attendance, through to on-site handling to ensure these key visitors avoid the queues associated with some B2B events. Exhibition Concierge also provides a personal chaperone to deliver VIP guests to the stand of the exhibiting company that has invited them.
Exhibition Concierge can also arrange targeted meetings through to providing a full travel and concierge service, with the aim of “taking the hassle factor out of event attendance”.

“For some time we have been looking for a solution to the problem of how to secure the attendance of more of the key buyers in this sector to our events,” said FESPA sales & marketing director Marcus Timson.

“We are convinced that our exhibitors will welcome and benefit from the innovative solution provided by Exhibition Concierge. The attendance of more of the industry’s key players will further add to the event’s status as a must attend event for anyone in this sector.”
Julian Temple, director at Exhibition Concierge, expressed his delight at being asked to work with FESPA.

“The whole concept of exhibition Concierge arose from seeing how VIP visitors to trade events around the world are treated in much the same way as any other visitor,” he explained. “We have seen how this has led to an increasing reluctance of VIP visitors to attend trade shows.

“Our service completes a circle of benefits for the organiser, exhibiting companies and their key customers.”

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