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September 7, 2008

Experiential forum coming soon to Sydney

The 2nd Annual Asia-Pacific Experiential Marketing Summit will take place on 18-19 September at the Hilton Hotel in Sydney, Australia.

The speaker programme is headlined by David Polinchock from Brand Experience Lab in New York and Toby Barbour from Sony Australia, and will see more than 35 speakers share their best practices, tips and experiences across 28 sessions. Subjects will span all elements of experiential marketing - from live events, sponsorship and retail activation to branded content, word-of-mouth and digital.

Polinchock’s session, entitled The Future of Fun, will focus on how consumers are connecting with fun, each other and of course, brands, backed by global examples.

Meanwhile, Barbour, one of Australia’s most respected marketers, will presents a compelling case study focusing on the power of the story and the importance of storytelling to inspire and captivate consumers.

For more information, including a full list of speakers and sessions, visit www.exmarketing.com.au

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