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February 23, 2016

Experiential Design and Personalization Are Key to Future Event Success

PCMA Interview: Anthony Miller, Chief Marketing Officer, Lanyon from Fred Productions Ltd. on Vimeo.

Personalization and the design of great event experiences are increasingly driven by data – even while the event is up and running. At PCMA's Convening Leaders annual conference in Vancouver in January, keynote speaker Anthony Miller, chief marketing officer of Lanyon, discussed how large corporations such as Salesforce are using the sophisticated Lanyon platform to ensure that both the organizer and delegate communities realized optimum performance and ultimate value.

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About the Author: James Latham

James Latham





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