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May 27, 2009

Excite! delivers on experiential promise

The seminar programme running at this year’s Excite! show at London’s Earls Court in June was revealed recently, indicating that the event’s organisers are being true to their promise of representing the experiential marketing and digital sides of the industry, along with the more traditional areas.

Topics covered include a debate on the true value of experiential marketing in a recession, developing more integrated social media campaigns, and delivering creative brand experiences.

Key figures from the experiential sector are involved, such as: Nic Cooper, chief executive at Sledge; Claire Stokes, managing director of Circle Agency; Michael Wyrley-Birch, client services director at TRO Group; Kim Myhre vice president and managing director EMEA at George P Johnson; and Dom Robertson, director at RPM.

The full programme is as follows:

Wednesday 24 June
10.30am – The true test of experience marketing
11.30am – What’s the point of Twitter? Developing more integrated campaigns using social media
1.45pm– Getting a return on your event marketing investment
2.45pm – Launching live!
3.45pm – What next for automotive?

Thursday 25th June
10.30am – Experience marketing makes good business sense
11.30am – Clearly Smirnoff

Excite takes place on 24-25 June at Earls Court.

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