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July 15, 2009

EIBTM opens hosted buyer registration

At a time when 96% of EIBTM hosted buyers surveyed believe trade events will be as important or more important in the next two years, the international meetings and incentive event has opened its hosted buyer registration for 2009.

Having attracted 3,725 Hosted Buyers in 2008 (up 12% on 2007), who undertook more than 50,000 pre-scheduled appointments (25% more than 2007), the programme is set to attract international groups and individuals from Europe, Africa, Asia, US, South America, Middle East, Far East and Australia.

“Our hosted buyer programme reflects the nature of buyers our exhibitors want to do business with,” said June Clark, manager for hosted programmes. “It continues to attract significant, quality numbers exactly because we deliver a flexible buyer driven appointment system, in an environment that delivers return on business.”

Last year alone, 48% of hosted buyers expected to place orders of more than €250,000 as a result of being at the show, with 5% putting this figure at more than €500,000.

Already, with six months to go before the event opens in Barcelona on 1 December 2009, EIBTM has confirmed international hosted buyer groups, including Sun International, South Africa; ADC Group, Italy, Clovis Hotels, Sweden; World Meetings, Germany and Allied Australia.

Companies that have already confirmed as Ggoup co-ordinators and have committed to bringing an increased number of hosted buyers to EIBTM 2009 include Barcelo Hotels, Corinthia, Catalunya Turismo and Kempinski.

Benefits for hosted buyers at EIBTM 2009 include targeted association, corporate and agency educational programmes, which last year attracted 2,600 delegates (up 12% on the previous year), and increased networking opportunities, including a dedicated hosted buyer evening.

The strength and quality of the EIBTM hosted buyer programme has also led to 16 destinations hosting Post Event Tours – Leon, Madrid, Valencia, Costa Del Sol, Amsterdam, Costa Daurada, Venice, Huelva, Bilboa, Barcelona Province and Stiges, Cordoba, Seville, Girona-Costa Brava-Pirineus, Palma de Mallorca, London and Rome.

For further details, visit www.eibtm.com

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