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October 15, 2014

EIBTM Knowledge Programme to Focus on Research, Trends

Continuing the theme of global business development at this year’s EIBTM, the show's Knowledge Programme is set to include a core element on research and trends from an international perspective. The core data revealed through these sessions will provide strategic content for suppliers and buyers to use and consider with future business planning.

One of the highlights will be the 2015 Global Meetings Trends presentation by American Express Meetings & Events taking place on Wednesday, November 19. This will be the first time the research is presented in the EMEA region, and it will focus on issues including digital meetings solutions, planning in emerging markets, Group Air, and tips for successful sourcing. 

RELATED: American Express Forecasts "Return to Business Fundamentals" for 2015

In a statement, José-Antonio Ruiz, European Head of Meetings & Events at American Express Meetings & Events, said that he was excited to present the findings from the American Express Meetings & Events 2015 Global Meetings Forecast for the first time in Europe at EIBTM 2014. 

For the PHARMA sector, a session by Caroline Hill and Mark Handforth, Directors of Compliant Venues will discuss; ‘Compliance Adherence is now a Staple Diet for Healthcare Companies but What Happens Next?’ The presentation will demonstrate how to create strategic advantage in sourcing and delivery of successful healthcare events, taking into account the increasing number of regulatory and compliance demands placed on healthcare clients.

Providing an insight into future trends, MPI will present a “Future of Meetings” workshop in which attendees can learn from their analysis of trends that will affect the short and long term future with both events and meetings content. 

Rob Davidson of the MICE Knowledge Consultancy will two presentations of the global EIBTM Trends Watch, which uses the latest data to give a comprehensive overview of business trends aimed at helping attendees consider the implications of the research for their future business strategies.

Bringing both China and India markets into focus, two independently commissioned reports will be presented to provide insights into the buying habits of planners from both countries, which will also help suppliers understand how to attract business from these two mega economies. The information was gathered from research during CIBTM and IBTM India.

Martin Lewis, Managing Editor, CAT Publications, worked with sponsors Reed Travel Information/IBTM India and CVent on the India Meetings & Events Industry Survey. "The project undertook an analysis of the activities of India-based corporate, association and agency event organizers using the successful template we have previously used for the British Meetings & Events Industry Survey," he said in a statement. "To carry out the survey, we used data supplied by M&IT India’s own database, IBTM India and CVent. We believe this is the first survey of its kind to examine quantitative and qualitative data about the habits of the Indian market.”

For more information about the content of the EIBTM Knowledge Programme 2014, visit www.eibtm.com/knowledge

Bonus: EIBTM’s partnership with RecertTrack, the world’s first online portal for certification and re-certification, will provide all delegates with a unique opportunity to track their industry related professional development activities, including the credits they obtain by attending the EIBTM Knowledge sessions.

EIBTM 2014 will take place from November 18-20 in Barcelona.

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