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May 26, 2008

Climate initiative goes live to spread green message

Together, the UK’s biggest climate campaign, which aims to help every UK household save a tonne of carbon dioxide, is to hold an awareness-raising live experience this autumn.

The event will deliver original brand-owned content, getting across Together’s key message that ‘It’s easy to fight climate change if we do it together’. And, of course, it’s vital the experience practices what it preachers, making sustainability a must.

With this in mind, Together has brought in live marketing agency Out of the Blue Communications to design and deliver the experience. On top an impressive list of clients, including Unilever, Intercontinental Hotels Group, Brown Forman, eBay and Moet et Chandon, the agency has extensive experience in creating sustainable events. Two examples include Footprints of a Generation for government body Future London, which aimed to educate Londoners about how to live and work in a more environmentally friendly way, and the 2008 British Gas Fete for the Future.

“Together is all about the positive things people can do to fight climate change,” said the organisation’s campaign director David Hall. “We were impressed by Out of the Blue Communications’ green credentials and are working with them to create a fun and engaging experience that will bring the campaign to life.”

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