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July 5, 2009

Charity enlists help of experiential agency to plan 140th anniversary event

Family Action has appointed live marketing agency Live Union to manage a milestone event for the charity.
The event will be held on 21 October 2009, celebrating the charity’s 140th birthday and raising funds for their new £1 million Building Bridges Appeal.

“Live Union offered our team the specialist support we require to ensure that what is a very important event for Family Action will be a huge success,” said Sam Clarke, fundraising board manager at Family Action.

Previously Family Welfare Association, Family Action rebranded in 2008 to reflect the wide-ranging practical, emotional and financial assistance that the charity delivers to more than 45,000 families a year.

Support is provided through 100 centres across England, which work with families when and where they are most in need.

Building Bridges is a unique service to support families where a parent has, or is at high risk of, developing a serious mental illness. It helps children to understand their parent’s illness and parents to grow confident about caring for their children.

“We are delighted to be working with Family Action, using our creative and production skills to help this brilliant charity to raise funds,” said Live Union’s

For more information about Family Action, visit www.family-action.org.uk

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