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August 12, 2009
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Burton sells Excite!




One of the UK events industry’s most prominent and colourful figures, Simon Burton of Exposure Communications, has sold Excite!, the live marketing event that he has been nurturing for several years.

Burton launched the show in 2004, which was then known as the Exhibiting Show, endeavouring to keep it up with developments in the marketplace, creating an engaging seminar programme placing an increasing emphasis on the rise of experiential marketing. It will be interesting to see whether the new owner, F2f Events, continues to develop the show along these lines.

The message coming out of the Excite!/F2f camp is very much one of “business as usual”, stressing that the show “will continue to be passionate about live marketing and the value of face to face in the modern marketing mix”.

John Sanders, Burton’s long-standing lieutenant, will to continue as event director and will run the show, while Burton will still be involved as a non-executive director. The industry, however, will be keenly anticipating Burton’s next move, with rumours suggesting it may actually be outside the events sector.

Questioned on the subject by EVENTS:review, Burton was giving little away, although he did indicate that he hadn't had enough of the events industry just yet.

"I have loved every second of the Excite! journey, but I believe it's time for someone new to take the show forward," he said. "I've got a few consultant roles and I'm working on an idea for a consumer event."

As part of F2f, Excite! will form part of a portfolio of four exhibitions, with the new owners keen to emphasise that it will benefit from more events sales, marketing and content development resources.

Next year’s Excite! will take place on 23-24 June at Earls Court, London.


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