Asia-Pacific Incentives and Meetings Expo Debuts City Experiences, MICE Campaign for Thailand
This year’s Asia-Pacific Incentives and Meetings Expo (AIME) is taking place February 21 - 22 with a host of new activities for attendees and news from exhibitors.
Mounted by the Melbourne Convention Bureau (MCB), Melbourne’s business development organization, the event is celebrating its 25th anniversary this year with two new awards recognizing exceptional achievement by industry members. Jessica Abbey of Leverage Marketing and Events won the Rising Star award, which recognizes upcoming business event talent. Sue Calwell, meanwhile, won a Lifetime Achievement award for her dedication and commitment to the business events industry.
Day one of the show also saw the AIME Knowledge Program by Saxton Speakers Bureau, in which Ita Buttrose, Marita Cheng, Chris Riddell, Kirk Pengilly, Michael Carr-Gregg, Cosentino, Holly Ransom, Brad Seymour and Andre Eikmeier talked the future of the meetings and events industry. On the show floor, Matt Wright from the Outback Wrangler visited the Northern Territory stand to discuss the appeal of the NT for business travelers.
Also at this year’s event, Thailand launched its new “MICE Magnificent Themes” campaign, which will target the Oceania market in 2017. The new campaign from the Thailand Convention and Exhibition Bureau (TCEB) aims to highlight the country’s experiences for business travelers, including key cities Bangkok, Pattaya, Phuket, Chiang Mai, and Khon Kaen, as well as up and coming destinations like Chiang Rai, Krabi, Surat Thani (Koh Samui), Nakhon Pathom, Nakhon Ratchasima (Khao Yai), Prachuap Khiri Khan (Hua Hin), Phetchaburi (Cha-am) and Songkhla (Hat Yai).
The campaign will focus on Thailand’s history and culture, as well as adventures for corporate social responsibility and green meetings, luxury experiences, and beach experiences.
Finally, this year’s event included the launch of new city experiences, in which the MCB partnered with a selection of venues, accommodation and attractions that best showcase the city. Each tour will visit three locations, allowing hosted buyers to choose from a range of Melbourne experiences. Examples include sampling local coffee at a riverfront brunch. designing a meditation journey for delegates at the Novotel on Collins; going behind the scenes at Luna Park to design their own ride; flying a scenic loop around city landmarks in a helicopter; or exploring the MCG on a custom tour of the arena.
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